If you were hit with a slice of cheese recently, you’re not alone.

I can’t explain the behavior of TikTokers, mainly because I can’t understand it. This has been the case from day one; the second I saw someone lip-syncing to a sped-up song while doing a choreographed dance, I realized, “This is something that I will never quite get” — and I’ve been pleasantly correct ever since.

While apparently suspended from TikTok, this Instagram account carries that same spirit. The sole purpose of this account is to show someone driving around throwing slices of cheese at people.

That’s it. It’s ridiculous, and yet, I can’t stop watching.