A lot of celebrity endorsements are natural fits. Michael Jordan for Nike, The Rock for protein powder, and Snoop Dog for BIC lighters. But sometimes you have to wonder if ad execs are still drinking like they did in the Mad Men days when you see who they pair with a product. 

A lot of the time it seems they just got a sheet of famous people willing to do anything for pay, and that’s how you get David Beckham hocking his own brand of fish sticks.

Why was Bob Dylan putting out an album for Victoria's Secret? Why was Fabio paired up with I Can’t Believe It’s Not Butter? Apparently, Snooki from The Jersey Shore has her own flavor of Cheez-Its, and Arnold Schwarzenegger was once the spokesperson for a Japanese soda. 

Here are some celebrity endorsements that unintentionally showed off the odd, confusing nature of star-power.